Westfield – Car Boot Fair
The Westfield Car Boot Fair event, a one week event at the Westfield London White City. The event featured 20 brands setting up a car boot style pop up shop in the main entrance inside Westfield White City. Each brand was given a car to customise and space round their car to create their pop up shop.
The event was organised by the Mary Portas agency. Our role was to support each brand with creative direction for the car customisation as well as with the product presentation and to project manage the production of all the creative elements. We were also asked to design and produce ‘Mary’s Living Giving car’ and the press lounge.