MCM – ‘Shanghai’

The window design was celebrating the ‘Shanghai Collection’ a collaboration between MCM and contemporary artist Craig Redman. The ‘Shanghai Collection’ was featuring prints designed by Craig Redman to celebrated MCM’s entry into China and Shanghai. 

The iris of the 3D eye played an animation movie promoting the collaboration. The iris on the hanging eyes was a lenticular graphic featuring scenes from the animation movie.

Client

MCM

Location

Knightsbridge, London

Düsseldorf, Germany

Munich, Germany