Berry Bros & Rudd – ‘Paul Smith’

The window display was showcasing the Paul Smith and BB&R collaboration where Paul Smith designed limited edition labels for the BB&R Good Ordinary White and Good Ordinary Claret.

We wanted the design to hero the limited edition labels and to have creative edge the Paul Smith windows are known for. On the neon signs certain neon letters were flashing on/off.  The ‘Good Ordinary white’ had the letters ‘h’ and ‘e’ flashing on/off so that it would read ‘Good Ordinary wit’. The ‘Good Ordinary Claret’ had the letters ‘C’ and ‘l’ and ‘e’ flashing on/off so that it would read ‘Good Ordinary art’.



Berry Bros & Rudd


St. James’s Street, London


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